Best CRM for marketing team success
Campaign tracking
Lead segmentation
Workflow automation
Trusted by top brands across industries
Why marketing teams need a powerful CRM
Marketing teams manage campaigns, track performance, and engage leads across channels, all while aligning with sales to drive revenue. Without a unified system, data becomes fragmented, and results are harder to measure. A robust CRM system for the marketing team centralises audience insights, campaign metrics, and sales activities. This enables better segmentation, smarter decisions, and faster conversions, making CRM software for marketing team operations critical to driving scalable, measurable growth.
Why Pepper Cloud is the best marketing CRM
Unify marketing campaigns with full-funnel visibility
Fragmented tools make it difficult to track performance and optimise campaigns. Pepper Cloud CRM centralises marketing activities, lead journeys, and engagement metrics, giving your team the clarity and control needed to turn strategic insights into measurable, scalable results.
Unify marketing campaigns with full-funnel visibility
Fragmented tools make it difficult to track performance and optimise campaigns. Pepper Cloud CRM centralises marketing activities, lead journeys, and engagement metrics, giving your team the clarity and control needed to turn strategic insights into measurable, scalable results.
Automate tasks, save more time
Pepper Cloud CRM automates routine marketing actions like message broadcasts, follow-ups, and more. Your team gains back valuable hours to focus on campaign strategy, while automation ensures faster, more consistent lead engagement and conversions.
Customise for your business
Design your pipeline to fit your marketing strategy by creating, renaming, and organising stages as needed. Collect specific customer information with custom fields and manage deals in various currencies that meet your unique business needs.
Engage customers through live chat
Enhance your marketing strategy by adding a chat widget to your website. Offer round-the-clock support and interact with visitors based on their browsing behaviour. Route inquiries to the right team members and gather valuable lead information using integrated lead capture forms.
Turn insights into marketing strategy
Pepper Cloud marketing CRM gives your team access to real-time campaign performance data through visual dashboards. Understand lead behaviour, campaign effectiveness, and content engagement. Use these insights to fine-tune messaging, optimise spend, and align your marketing strategy with measurable business outcomes.
What marketing teams expect from their CRM
Marketing teams need more than just contact storage—they need insights, automation, and real-time coordination with sales. Pepper Cloud delivers powerful features that help marketers work smarter, personalise engagement, and maximise campaign ROI.
Lead segmentation
Group contacts by behaviour, source, or intent to run targeted campaigns and boost engagement across every channel.
Campaign tracking
Monitor email, ad, and social campaign performance in real time to make faster, data-backed marketing decisions.
Workflow automation
Streamline follow-ups, email drips, and reminders to save time and increase lead-nurturing efficiency.
Sales alignment
Bridge the gap with sales by capturing leads, assigning tasks, and ensuring timely follow-ups.
Engagement insights
Analyse clicks, form fills, and downloads to optimise your messaging and content strategy.
Scalable CRM
A flexible solution built for growing businesses, with features that adapt as your team and goals evolve.
Trusted by businesses, loved by customers
Application and use cases of CRM for marketing team
Marketing teams in B2B SaaS can drive lead generation and engagement with campaign automation, segmentation, and real-time performance analysis.
Lead qualification automation
Score and route leads based on user behaviour and firmographics.
Lifecycle campaigns
Nurture prospects with tailored onboarding and educational sequences.
ROI tracking
Monitor campaign conversion rates and optimise based on real-time data.
Sales alignment
Share lead readiness and interaction history in real time.
Tailored for business success
AI chatbot
Contact management
Mobile CRM
Opportunity management
Quotation generation
Sales forecasting
Video conferencing
WhatsApp CRM
Auto lead capture
Email marketing
Omnichannel CRM
Pipeline management
Real-time dashboard
UTM tracking
VOIP tool integration
Top 5 best CRM marketing software in 2025
Pepper Cloud CRM
The best CRM for marketing teams, Pepper Cloud, offers multiple CRM features for marketing that help you automate campaigns, track performance, and align with sales, all in a user-friendly interface. Pepper Cloud is ideal for marketers who need visibility, control, and growth without complexity.
Auto-capture leads details
Automatically capture leads from website, WhatsApp ads, and more. Track lead capture source effortlessly.
Email marketing tool integration
Integrate with tools like Mailchimp and MailerLite, and access campaign performance data directly in the CRM.
Lead segmentation
Segment audiences based on behaviour and intent using colourful tags.
Marketing automation
Automate drip campaigns, follow-ups, and chatflows using AI-powered chatbot and workflow automation.
Multichannel CRM
Connect via messaging channels, email inboxes, and more to offer multi-channel communication to leads.
Sales alignment
Share lead insights and sync handovers seamlessly with your sales team.
HubSpot CRM
HubSpot CRM offers inbound marketing tools with automation features for growing businesses.
Email marketing
Create and automate personalised email campaigns.
Lead capture
Use forms, CTAs, and landing pages to capture and manage leads.
Campaign analytics
Track conversions and engagement from a central dashboard.
Zoho CRM
Zoho CRM helps marketing teams manage campaigns, nurture leads, and integrate workflows with sales.
Campaign management
Run and analyse multi-channel marketing campaigns.
Workflow rules
Automate follow-ups and lead routing for better efficiency.
Reporting
Create detailed campaign and lead performance reports.
ActiveCampaign
A CRM focused on marketing automation and customer experience.
Email sequences
Set up multi-step automation flows for targeted engagement.
Behavioural triggers
Send messages based on user actions and engagement patterns.
CRM integration
Sync with your sales CRM to align marketing and sales efforts.
Pipedrive
Pipedrive supports lead tracking with add-ons for marketing workflows.
Visual pipelines
View leads clearly in each funnel stage for better management.
Add-on campaigns
Manage email campaigns with third-party integrations.
Metrics tracking
Analyse conversions and campaign performance with ease.
Real stories. Real results.
Discover how businesses are transforming customer engagement with Pepper Cloud.
Team collaboration, accurate sales forecasting, and effective resource management are the challenges every organisation encounters. But having an efficient CRM tool like Pepper Cloud enhances productivity while assisting in optimising the sales process.
Yoon Kam Fei
Managing Director
Pepper Cloud is an excellent all-in-one CRM system to run multiple businesses across multiple domains. Through multiple sales pipelines, we track the business opportunities and the conversations between our team and our customers.
Pantana Na Takuathung
General Manager
Pepper Cloud is a sales-focused CRM that is helping our business to grow. The user interface is easy and our sales process is now more organised. Apart from the highly productive CRM features, we are happy with their exceptional support and relentless assistance
Joel Toh
Director
A must-have for sales organisations. Pepper Cloud is a simple and easy-to-use CRM tool that equipped us with the information needed to manage the sales effectively. Their excellent customer service and local support were invaluable throughout the implementation.
Judith M. Adao
Managing Director
Pepper Cloud CRM system helped us manage our leads and sales pipelines and provided us with a unified platform to collaborate and communicate internally. We are pleased with this solution and would definitely recommend it.
Jimmy Lee
Managing Director
Pepper Cloud is the best CRM tool to improve coordination and manage our database effectively. The user-friendly interface, easy-to-use functions, and customisable features enabled us to integrate, and onboard the whole team on the cloud platform quickly.
Wilson Tan
Senior Manager
CRM for marketing team - Frequently Asked Questions (FAQs)
What makes Pepper Cloud the best CRM for a marketing team?
Pepper Cloud brings together campaign tracking, lead segmentation, marketing automation, and real-time sales collaboration, making it the ideal choice for growing teams that need performance and scalability without added complexity.
How to use CRM for marketing?
Start by centralising your lead data, then segment audiences, automate outreach, and track campaign performance. Pepper Cloud simplifies every step, so you can focus on converting leads and refining your marketing strategy.
Can sales and marketing use the same CRM?
Yes. Pepper Cloud CRM is designed to align both teams. It offers shared dashboards, lead status updates, and real-time collaboration to ensure no opportunity is missed during the handoff.
Which CRM is best for marketing campaigns?
The best CRM for marketing campaigns is one that enables segmentation, automation, and tracking. Pepper Cloud offers all three, plus seamless integration with sales for complete funnel visibility.
What are the top features of CRM software for the marketing team?
Top features include campaign tracking, lead scoring, audience segmentation, marketing automation, and sales collaboration. Pepper Cloud offers all of these in a scalable, easy-to-use platform for SMEs.
Why do marketers need a CRM system?
A CRM system helps marketers manage leads, personalise engagement, and measure ROI. It enables better decisions, faster campaigns, and improved alignment with sales for higher conversions.
What are the advantages and disadvantages of CRM for marketing?
Advantages:
- Centralised lead and campaign data
- Enhanced targeting and personalisation
- Marketing-sales alignment
- Automation of repetitive tasks
- Improved visibility into performance
- Overly complex tools may cause low adoption
- Lack of integration can create silos
- Costs can vary based on features
What is marketing automation in CRM?
Marketing automation in CRM refers to using automated workflows to manage repetitive marketing tasks, such as sending emails, segmenting leads, scheduling follow-ups, and scoring prospects based on user behaviour or defined triggers. It helps teams scale outreach, improve efficiency, and deliver more personalised experiences.
Designed for every team
Designed to support sales, marketing, support, and business teams, Pepper Cloud CRM helps every team work smarter, faster, and more efficiently from one unified platform.
CRM for sales managers
Track sales performance, coach teams better, and scale revenue with real-time insights and reports.
CRM for sales development reps
Qualify leads, automate outreach, and book meetings faster with integrated calling and task tools.
CRM for marketing teams
Launch campaigns and capture more leads with ease while tracking performance in real-time and managing all campaign activities.
CRM for customer support teams
Respond faster, manage tickets efficiently, and improve satisfaction with smart support workflows.
CRM for business owners
Gain full visibility and control from one platform with real-time insights, revenue trends, and business growth metrics.
