Boost engagement with Click-to-WhatsApp ads
Engage customers in one tap and capture leads effortlessly within WhatsApp CRM. Transform your marketing strategy and elevate your business today.
Instantly capture leads when users tap your WhatsApp ad.
Engage customers in real-time through WhatsApp chats.
Track conversions effortlessly within your CRM.
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Trusted by top brands across industries
What are Click-to-WhatsApp ads?
Click-to-WhatsApp ads are a powerful advertising feature that allows businesses like yours to connect with potential customers instantly through WhatsApp. By displaying an ad with a "Click to WhatsApp" button, you can start a conversation directly from platforms like Facebook or Instagram. This makes it easier for you to engage with your leads in real time.
Benefits of AI CRM for customer support
Click-to-WhatsApp ads let businesses start real-time conversations instantly, creating a personalised and direct connection. This boosts engagement, builds trust, and drives higher conversions.
Instant connection
Allow potential customers to initiate conversations with your business immediately after seeing an ad, enabling seamless engagement.
Higher engagement rates
The familiar and personal nature of WhatsApp often leads to better engagement compared to traditional ad formats.
Improved customer service
Provide real-time support and address queries promptly, enhancing customer satisfaction through instant communication.
Increased conversion potential
Direct, personalised communication can effectively guide customers through the sales funnel and boost conversion rates.
Cost-effective advertising
Pay only for ads that result in actual conversations, optimising your marketing budget for maximum impact.
Enhanced targeting
Leverage robust targeting options to ensure your ads reach the most relevant audience for your business.
Pepper Cloud the best tool for Click-to-WhatsApp ads
Pepper Cloud is the ideal platform to manage Click-to-WhatsApp ads. It streamlines lead capture, engagement, and conversion tracking, all within your CRM.
Seamless lead capture
Automatically capture leads generated through Click to WhatsApp ads directly into your WhatsApp CRM. This eliminates the risk of missed opportunities and ensures every inquiry is recorded in real time. Follow-ups become faster and more efficient, keeping your sales pipeline active and organised.
Automatically capture leads generated through Click to WhatsApp ads directly into your WhatsApp CRM. This eliminates the risk of missed opportunities and ensures every inquiry is recorded in real time. Follow-ups become faster and more efficient, keeping your sales pipeline active and organised.

Instant customer interaction
Ads that click to WhatsApp enable users to start real-time conversations immediately. This enables immediate engagement, allowing your business to respond faster, build trust, and guide prospects through the sales journey with minimal friction. No delays—just direct, human connection.
Ads that click to WhatsApp enable users to start real-time conversations immediately. This enables immediate engagement, allowing your business to respond faster, build trust, and guide prospects through the sales journey with minimal friction. No delays—just direct, human connection.

Automated response triggers
Set up intelligent auto-replies for messages received via click to WhatsApp. These automated responses help you stay available 24/7, reduce wait times, and ensure consistent service even when your team is offline. It’s a seamless way to improve response speed and customer satisfaction.
Set up intelligent auto-replies for messages received via click to WhatsApp. These automated responses help you stay available 24/7, reduce wait times, and ensure consistent service even when your team is offline. It’s a seamless way to improve response speed and customer satisfaction.

Integrated analytics
Get a complete picture of your WhatsApp ads performance with real-time tracking of message volume, engagement quality, response times, and conversion rates—all inside your CRM dashboard. These insights help you understand what’s working and make smarter, data-backed decisions to refine your strategy.
Get a complete picture of your WhatsApp ads performance with real-time tracking of message volume, engagement quality, response times, and conversion rates—all inside your CRM dashboard. These insights help you understand what’s working and make smarter, data-backed decisions to refine your strategy.

Personalised messaging
Leverage CRM-stored customer data to send highly tailored responses, product recommendations, and offers through Click to WhatsApp ads. This relevance increases engagement, customer satisfaction, and overall conversion rates.
Leverage CRM-stored customer data to send highly tailored responses, product recommendations, and offers through Click to WhatsApp ads. This relevance increases engagement, customer satisfaction, and overall conversion rates.


Automatically capture leads generated through Click to WhatsApp ads directly into your WhatsApp CRM. This eliminates the risk of missed opportunities and ensures every inquiry is recorded in real time. Follow-ups become faster and more efficient, keeping your sales pipeline active and organised.
Pepper Cloud CRM features tailored for business success
AI chatbot
Contact management
Mobile CRM
Opportunity management
Quotation generation
Sales forecasting
Video conferencing
WhatsApp CRM
Auto lead capture
Email marketing
Omnichannel CRM
Pipeline management
Real-time dashboard
UTM tracking
VOIP tool integration
Trusted by businesses, loved by customers
Applications and use cases of Click-to-WhatsApp ads
Enhance the customer shopping experience and boost sales through personalised interactions, timely updates, and proactive re-engagement on WhatsApp.
Product recommendations
Use CRM data to trigger tailored suggestions through click to WhatsApp conversations, driving higher engagement and conversions.
Order tracking and updates
Keep customers informed with real-time delivery notifications delivered directly via WhatsApp ads, building trust and improving satisfaction.
Abandoned cart recovery
Deploy strategic ads that click to WhatsApp to re-engage shoppers and offer personalised incentives, helping recover lost sales.
Flash sale alerts
Send instant WhatsApp notifications about limited-time offers and deals, encouraging faster decision-making and boosting conversions.
5 Best software for Click-to-WhatsApp ads in 2025
Pepper Cloud CRM
Pepper Cloud CRM stands out as the premier solution for businesses looking to leverage Click-to-WhatsApp ads effectively. This powerful platform seamlessly integrates WhatsApp marketing capabilities with robust CRM features, providing a comprehensive tool for managing customer relationships and driving conversions through WhatsApp ads.

Seamless WhatsApp integration
Directly manage WhatsApp conversations within the CRM interface.
Advanced lead tracking
Automatically capture and organise leads generated from Click-to-WhatsApp ads.
Customisable chat flows
Create personalised conversation paths to guide prospects through your sales funnel.
Real-time analytics
Monitor ad performance and conversation metrics to optimise your campaigns.
Multi-channel support
Integrate WhatsApp with other communication channels for a unified customer experience.
Automated responses
Set up intelligent chatbots with AssistAI to handle common queries and qualify leads.
Team collaboration tools
Assign and manage WhatsApp conversations across your sales and support teams.
Detailed contact profiles
Build comprehensive customer profiles based on WhatsApp interactions and other touchpoints.
Campaign management
Create, manage, and track multiple WhatsApp ad campaigns from a single dashboard.
GDPR compliance
Ensure your WhatsApp marketing efforts adhere to data protection regulations.
Gallabox
Gallabox offers a suite of tools for WhatsApp marketing, including support for Click-to-WhatsApp ads.

Basic WhatsApp automation
Provides basic WhatsApp automation capabilities for simple customer interactions.
Customer segmentation
Offers customer segmentation options to help target specific audience groups.
E-commerce integration
Integrates with some e-commerce platforms, allowing for basic order management via WhatsApp.
Analytics and reporting
Includes analytics and reporting features for tracking campaign performance.
Wati
Wati is another platform that supports WhatsApp marketing and Click-to-WhatsApp Ads, offering a range of features. It requires prior training for using it efficiently.

WhatsApp chatbot builder
Wati includes a chatbot builder specifically designed for WhatsApp conversations.
Template message library
The platform provides a template message library to help businesses get started quickly.
Basic CRM capabilities
It offers some CRM functionalities, though these may be less extensive than dedicated CRM solutions.
Campaign management tools
Includes basic campaign management tools for organising WhatsApp marketing efforts.
AiSensy
AiSensy focusses on AI-powered conversational marketing for WhatsApp, offering innovative features that may be limited in broader applicability.

AI-driven chat automation
The platform utilises AI-driven chat automation to handle customer enquiries.
Visual flow builder
AiSensy provides a visual flow builder for creating conversation pathways.
Third-party integrations
It offers integration with some third-party tools to extend its functionality.
Limited customisation options
The platform may have limited customisation options for businesses with specific needs.
DelightChat
DelightChat provides a customer communication platform that includes WhatsApp integration, though its Click-to-WhatsApp ads capabilities may not be as advanced as dedicated solutions.

Multi-agent inbox
DelightChat offers a multi-agent inbox for team collaboration on WhatsApp communications.
Basic chatbot functionality
The platform includes basic chatbot functionality for automating simple customer interactions.
E-commerce integration
It provides integration with some e-commerce platforms for managing sales-related conversations.
Limited marketing features
DelightChat has limited advanced WhatsApp marketing features compared to specialised solutions.
Real stories. Real results.
Discover how businesses are transforming customer engagement with Pepper Cloud.
Click-to-WhatsApp ads- FAQs
Can I use Click-to-WhatsApp ads for any type of business?
Yes, Click-to-WhatsApp ads can be beneficial for various business types, from e-commerce to service-based companies.
How much do Click-to-WhatsApp ads cost?
The cost varies depending on your target audience, ad quality, and bidding strategy. You typically pay per click or impression.
Are Click-to-WhatsApp ads compliant with data protection regulations?
Yes, when used correctly. Ensure you follow WhatsApp's business policies and local data protection laws.
Can I measure the ROI of my Click-to-WhatsApp ads campaigns?
Absolutely. You can track metrics such as click-through rates, conversation rates, and conversions to measure your ROI.
How can I integrate Click-to-WhatsApp Ads with my CRM?
Many CRM systems, like Pepper Cloud, offer direct integration with WhatsApp. This allows you to capture leads, track conversations, and manage customer interactions seamlessly within your CRM. Learn more.
What are the best practices for running Click-to-WhatsApp ads?
Do’s:
- Craft clear, concise messages that highlight your value proposition.
- Use high-quality visuals that reflect your brand identity.
- Segment your audience to deliver more targeted and relevant messaging.
- Respond promptly to incoming WhatsApp messages to maintain engagement.
- Personalise interactions using customer data and preferences.
- Regularly monitor performance metrics and optimise your campaigns accordingly.
- Don’t send spammy or irrelevant messages that may annoy users.
- Don’t use aggressive or pushy language in your ads.
- Don’t overlook customer privacy or violate data protection guidelines.
- Don’t rely on long, impersonal automated responses that frustrate users.
- Don’t forget to train your team on WhatsApp communication best practices.
- Don’t overuse WhatsApp as a marketing channel—respect user boundaries to avoid fatigue.
By following these best practices, you can create high-performing ads that click to WhatsApp and deliver a seamless, engaging experience for your audience.









