Boost engagement with Click-to-WhatsApp ads

Engage customers in one tap and capture leads effortlessly within WhatsApp CRM. Transform your marketing strategy and elevate your business today.

Instantly capture leads when users tap your WhatsApp ad.

Engage customers in real-time through WhatsApp chats.

Track conversions effortlessly within your CRM.

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Trusted by top brands across industries

What are Click-to-WhatsApp ads?

Click-to-WhatsApp ads are a powerful advertising feature that allows businesses like yours to connect with potential customers instantly through WhatsApp. By displaying an ad with a "Click to WhatsApp" button, you can start a conversation directly from platforms like Facebook or Instagram. This makes it easier for you to engage with your leads in real time. 

Benefits of AI CRM for customer support

Click-to-WhatsApp ads let businesses start real-time conversations instantly, creating a personalised and direct connection. This boosts engagement, builds trust, and drives higher conversions.

Connect with sales via WhatsApp.

Instant connection

Allow potential customers to initiate conversations with your business immediately after seeing an ad, enabling seamless engagement.

Connect with sales via WhatsApp.

Higher engagement rates

The familiar and personal nature of WhatsApp often leads to better engagement compared to traditional ad formats.

Connect with sales via WhatsApp.

Improved customer service

Provide real-time support and address queries promptly, enhancing customer satisfaction through instant communication.

Connect with sales via WhatsApp.

Increased conversion potential

Direct, personalised communication can effectively guide customers through the sales funnel and boost conversion rates.

Connect with sales via WhatsApp.

Cost-effective advertising

Pay only for ads that result in actual conversations, optimising your marketing budget for maximum impact.

Connect with sales via WhatsApp.

Enhanced targeting

Leverage robust targeting options to ensure your ads reach the most relevant audience for your business.

Pepper Cloud the best tool for Click-to-WhatsApp ads

Pepper Cloud is the ideal platform to manage Click-to-WhatsApp ads. It streamlines lead capture, engagement, and conversion tracking, all within your CRM.

Seamless lead capture

Automatically capture leads generated through Click to WhatsApp ads directly into your WhatsApp CRM. This eliminates the risk of missed opportunities and ensures every inquiry is recorded in real time. Follow-ups become faster and more efficient, keeping your sales pipeline active and organised.

Automatically capture leads generated through Click to WhatsApp ads directly into your WhatsApp CRM. This eliminates the risk of missed opportunities and ensures every inquiry is recorded in real time. Follow-ups become faster and more efficient, keeping your sales pipeline active and organised.

WhatsApp booking button for services.

Instant customer interaction

Ads that click to WhatsApp enable users to start real-time conversations immediately. This enables immediate engagement, allowing your business to respond faster, build trust, and guide prospects through the sales journey with minimal friction. No delays—just direct, human connection.

Ads that click to WhatsApp enable users to start real-time conversations immediately. This enables immediate engagement, allowing your business to respond faster, build trust, and guide prospects through the sales journey with minimal friction. No delays—just direct, human connection.

Contact support with WhatsApp link.

Automated response triggers

Set up intelligent auto-replies for messages received via click to WhatsApp. These automated responses help you stay available 24/7, reduce wait times, and ensure consistent service even when your team is offline. It’s a seamless way to improve response speed and customer satisfaction.

Set up intelligent auto-replies for messages received via click to WhatsApp. These automated responses help you stay available 24/7, reduce wait times, and ensure consistent service even when your team is offline. It’s a seamless way to improve response speed and customer satisfaction.

Shop products using WhatsApp ad.

Integrated analytics

Get a complete picture of your WhatsApp ads performance with real-time tracking of message volume, engagement quality, response times, and conversion rates—all inside your CRM dashboard. These insights help you understand what’s working and make smarter, data-backed decisions to refine your strategy.

Get a complete picture of your WhatsApp ads performance with real-time tracking of message volume, engagement quality, response times, and conversion rates—all inside your CRM dashboard. These insights help you understand what’s working and make smarter, data-backed decisions to refine your strategy.

Ask questions on WhatsApp campaign.

Personalised messaging

Leverage CRM-stored customer data to send highly tailored responses, product recommendations, and offers through Click to WhatsApp ads. This relevance increases engagement, customer satisfaction, and overall conversion rates.

Leverage CRM-stored customer data to send highly tailored responses, product recommendations, and offers through Click to WhatsApp ads. This relevance increases engagement, customer satisfaction, and overall conversion rates.

Ask questions on WhatsApp campaign.

Automatically capture leads generated through Click to WhatsApp ads directly into your WhatsApp CRM. This eliminates the risk of missed opportunities and ensures every inquiry is recorded in real time. Follow-ups become faster and more efficient, keeping your sales pipeline active and organised.

Pepper Cloud CRM features tailored for business success

trusted CRM Trusted by businesses, loved by customers

Applications and use cases of Click-to-WhatsApp ads

E-commerce and Retail
Healthcare and Wellness
Travel and Hospitality
Financial Services
Education

Enhance the customer shopping experience and boost sales through personalised interactions, timely updates, and proactive re-engagement on WhatsApp.

Product recommendations

Use CRM data to trigger tailored suggestions through click to WhatsApp conversations, driving higher engagement and conversions.

Order tracking and updates

Keep customers informed with real-time delivery notifications delivered directly via WhatsApp ads, building trust and improving satisfaction.

Abandoned cart recovery

Deploy strategic ads that click to WhatsApp to re-engage shoppers and offer personalised incentives, helping recover lost sales.

Flash sale alerts

Send instant WhatsApp notifications about limited-time offers and deals, encouraging faster decision-making and boosting conversions.

5 Best software for Click-to-WhatsApp ads in 2025

Pepper Cloud CRM

Pepper Cloud CRM stands out as the premier solution for businesses looking to leverage Click-to-WhatsApp ads effectively. This powerful platform seamlessly integrates WhatsApp marketing capabilities with robust CRM features, providing a comprehensive tool for managing customer relationships and driving conversions through WhatsApp ads.

Exclusive offer, WhatsApp chat now.

Seamless WhatsApp integration

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Directly manage WhatsApp conversations within the CRM interface.

Advanced lead tracking

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Automatically capture and organise leads generated from Click-to-WhatsApp ads.

Customisable chat flows

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Create personalised conversation paths to guide prospects through your sales funnel.

Real-time analytics

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Monitor ad performance and conversation metrics to optimise your campaigns.

Multi-channel support

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Integrate WhatsApp with other communication channels for a unified customer experience.

Automated responses

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Set up intelligent chatbots with AssistAI to handle common queries and qualify leads.

Team collaboration tools

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Assign and manage WhatsApp conversations across your sales and support teams.

Detailed contact profiles

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Build comprehensive customer profiles based on WhatsApp interactions and other touchpoints.

Campaign management

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Create, manage, and track multiple WhatsApp ad campaigns from a single dashboard.

GDPR compliance

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Ensure your WhatsApp marketing efforts adhere to data protection regulations.

Gallabox

Gallabox offers a suite of tools for WhatsApp marketing, including support for Click-to-WhatsApp ads.

Chat instantly via WhatsApp button.

Basic WhatsApp automation

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Provides basic WhatsApp automation capabilities for simple customer interactions.

Customer segmentation

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Offers customer segmentation options to help target specific audience groups.

E-commerce integration

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Integrates with some e-commerce platforms, allowing for basic order management via WhatsApp.

Analytics and reporting

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Includes analytics and reporting features for tracking campaign performance.

Wati

Wati is another platform that supports WhatsApp marketing and Click-to-WhatsApp Ads, offering a range of features. It requires prior training for using it efficiently.

Ad showing WhatsApp chat link.

WhatsApp chatbot builder

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Wati includes a chatbot builder specifically designed for WhatsApp conversations.

Template message library

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The platform provides a template message library to help businesses get started quickly.

Basic CRM capabilities

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It offers some CRM functionalities, though these may be less extensive than dedicated CRM solutions.

Campaign management tools

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Includes basic campaign management tools for organising WhatsApp marketing efforts.

AiSensy

AiSensy focusses on AI-powered conversational marketing for WhatsApp, offering innovative features that may be limited in broader applicability.

Click here to message business.

AI-driven chat automation

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The platform utilises AI-driven chat automation to handle customer enquiries.

Visual flow builder

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AiSensy provides a visual flow builder for creating conversation pathways.

Third-party integrations

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It offers integration with some third-party tools to extend its functionality.

Limited customisation options

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The platform may have limited customisation options for businesses with specific needs.

DelightChat

DelightChat provides a customer communication platform that includes WhatsApp integration, though its Click-to-WhatsApp ads capabilities may not be as advanced as dedicated solutions.

WhatsApp contact ad for support.

Multi-agent inbox

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DelightChat offers a multi-agent inbox for team collaboration on WhatsApp communications.

Basic chatbot functionality

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The platform includes basic chatbot functionality for automating simple customer interactions.

E-commerce integration

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It provides integration with some e-commerce platforms for managing sales-related conversations.

Limited marketing features

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DelightChat has limited advanced WhatsApp marketing features compared to specialised solutions.

Real stories. Real results.

Discover how businesses are transforming customer engagement with Pepper Cloud.

Information technology
CRM testimonial - Pepper Cloud + Tech Data
CRM testimonial - Pepper Cloud + Tech Data

Team collaboration, accurate sales forecasting, and effective resource management are the challenges every organisation encounters. But having an efficient CRM tool like Pepper Cloud enhances productivity while assisting in optimising the sales process.

Yoon Kam Fei

Managing Director

Information technology
CRM testimonial - Pepper Cloud + SIS
CRM testimonial - Pepper Cloud + SIS

Pepper Cloud is an excellent all-in-one CRM system to run multiple businesses across multiple domains. Through multiple sales pipelines, we track the business opportunities and the conversations between our team and our customers.

Pantana Na Takuathung

General Manager

HR and recruitment
CRM testimonial - Pepper Cloud + the supereme hr advisory
CRM testimonial - Pepper Cloud + the supereme hr advisory

Pepper Cloud is a sales-focused CRM that is helping our business to grow. The user interface is easy and our sales process is now more organised. Apart from the highly productive CRM features, we are happy with their exceptional support and relentless assistance

Joel Toh

Director

Information technology
CRM testimonial - Pepper Cloud + Mustard Seed system corporation
CRM testimonial - Pepper Cloud + Mustard Seed system corporation

A must-have for sales organisations. Pepper Cloud is a simple and easy-to-use CRM tool that equipped us with the information needed to manage the sales effectively. Their excellent customer service and local support were invaluable throughout the implementation.

Judith M. Adao

Managing Director

Finance
CRM testimonial - Pepper Cloud + Cash Mart
CRM testimonial - Pepper Cloud + Cash Mart

Pepper Cloud CRM system helped us manage our leads and sales pipelines and provided us with a unified platform to collaborate and communicate internally. We are pleased with this solution and would definitely recommend it.

Jimmy Lee

Managing Director

Maritime
CRM testimonial - Pepper Cloud + SMF
CRM testimonial - Pepper Cloud + SMF

Pepper Cloud is the best CRM tool to improve coordination and manage our database effectively. The user-friendly interface, easy-to-use functions, and customisable features enabled us to integrate, and onboard the whole team on the cloud platform quickly.

Wilson Tan

Senior Manager

Click-to-WhatsApp ads- FAQs

Can I use Click-to-WhatsApp ads for any type of business?

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Yes, Click-to-WhatsApp ads can be beneficial for various business types, from e-commerce to service-based companies.

How much do Click-to-WhatsApp ads cost?

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The cost varies depending on your target audience, ad quality, and bidding strategy. You typically pay per click or impression.

Are Click-to-WhatsApp ads compliant with data protection regulations?

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Yes, when used correctly. Ensure you follow WhatsApp's business policies and local data protection laws.

Can I measure the ROI of my Click-to-WhatsApp ads campaigns?

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Absolutely. You can track metrics such as click-through rates, conversation rates, and conversions to measure your ROI.

How can I integrate Click-to-WhatsApp Ads with my CRM?

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Many CRM systems, like Pepper Cloud, offer direct integration with WhatsApp. This allows you to capture leads, track conversations, and manage customer interactions seamlessly within your CRM. Learn more.

What are the best practices for running Click-to-WhatsApp ads?

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To get the most out of your Click-to-WhatsApp ads, follow these essential do's and don'ts:

Do’s:
  • Craft clear, concise messages that highlight your value proposition.
  • Use high-quality visuals that reflect your brand identity.
  • Segment your audience to deliver more targeted and relevant messaging.
  • Respond promptly to incoming WhatsApp messages to maintain engagement.
  • Personalise interactions using customer data and preferences.
  • Regularly monitor performance metrics and optimise your campaigns accordingly.
Don’ts:
  • Don’t send spammy or irrelevant messages that may annoy users.
  • Don’t use aggressive or pushy language in your ads.
  • Don’t overlook customer privacy or violate data protection guidelines.
  • Don’t rely on long, impersonal automated responses that frustrate users.
  • Don’t forget to train your team on WhatsApp communication best practices.
  • Don’t overuse WhatsApp as a marketing channel—respect user boundaries to avoid fatigue.

By following these best practices, you can create high-performing ads that click to WhatsApp and deliver a seamless, engaging experience for your audience.

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