Real estate
The best real estate CRM software
Revolutionise your real estate business with Pepper Cloud CRM, the all-in-one solution designed to streamline operations and boost sales for property professionals.
Centralised platform for real estate
Automate follow-ups and reminders
Mobile CRM for on-the-go access
What is a real estate CRM?
A real estate CRM system is a specialised software solution designed to help property professionals manage client relationships, streamline sales processes, and organise property listings. It centralises contact information, property details, and communication history, enabling real estate agents and property developers to provide personalised service.
AI-powered
WhatsApp capabilities
Easy to use
24/7 Local support
No hidden charges
Why Pepper Cloud is the best CRM for real estate?
Built for real estate developers and agencies, property developers, brokerage firms, etc. of all sizes, Pepper Cloud, the top CRM for real estate boosts sales, streamlines property management, and accelerates process end-to-end.
Comprehensive contact management
Easily organise and track all client interactions, property preferences, and communication history in one centralised database.
Efficient pipeline management
Visualise and optimise your sales pipeline, from initial lead capture to closing deals, ensuring no opportunity slips through the cracks.
Powerful document management
Integrates with Google Drive to securely store and access important documents such as contracts, property listings, etc.
Omnichannel communication
Engage with clients seamlessly across multiple platforms, including email, calls, and social media, all from a single interface.
Automated follow-ups and reminders
Set up time and event-based workflow automation to nurture leads and stay on top of important tasks and deadlines.
AI-powered insights
Leverage artificial intelligence to gain valuable insights into market trends, client preferences, and sales forecasts.
Customisable dashboards
Tailor your CRM interface to display the most relevant information for your real estate business, enhancing productivity and decision-making.
What are the benefits of using real estate CRM software?
Enhanced client relationships: Maintain detailed records of client interactions, preferences, and property interests.
Streamlined lead management: Capture, track, and nurture leads effectively, ensuring no potential client falls through cracks.
Improved time management: Automate repetitive tasks and set auto-reminders for follow-ups, viewings, and more.
Centralised information hub: Store property listings, client details, and transaction information and other details in a single platform.
5 best CRM for real estate and property developers in 2025
Pepper Cloud CRM
Pepper Cloud CRM emerges as the top choice for real estate professionals and property developers. This comprehensive solution offers a perfect blend of robust features and user-friendly interface, tailored specifically for the real estate industry. With its powerful contact management, pipeline tracking, and AI-driven insights, Pepper Cloud empowers real estate businesses to streamline operations, nurture leads effectively, and close deals faster.
Contact management
Centralise all client information, interactions, and property preferences in one intuitive platform.
Pipeline management
Visualise and optimise your sales pipeline from lead capture to closing deals.
Document management
Securely store and access property listings, contracts, and client agreements with ease.
Omnichannel communication
Engage clients seamlessly across multiple platforms, including email, SMS, and social media.
AI-powered chatbot
Provide instant support and information to potential buyers, improving response times and lead qualification.
Mobile accessibility
Manage your real estate business on-the-go with a feature-rich mobile app for iOS and Android.
HubSpot CRM
HubSpot offers a versatile CRM platform that can be adapted for real estate businesses. While not specifically designed for the property sector, its robust marketing and sales features make it a solid choice for realtors looking to align their marketing and sales efforts.
Email marketing
Create and send targeted email campaigns to nurture leads.
Meeting scheduler
Simplify property viewing appointments with an integrated scheduling tool.
Deal tracking
Monitor the progress of property deals through various stages.
Reporting dashboard
Access detailed analytics to track performance and identify areas for improvement.
Salesforce Real Estate Cloud
Salesforce Real Estate Cloud is a powerful, customisable solution designed for larger real estate operations. It offers extensive features but may require significant setup and customisation.
Property management
Comprehensive tools for managing property listings and details.
Advanced analytics
In-depth reporting and forecasting capabilities.
Customer 360
Gain a complete view of client interactions across all touchpoints.
AppExchange
Access a wide range of real estate-specific add-ons and integrations.
Zoho CRM
Zoho CRM offers a cost-effective solution for small to medium-sized real estate businesses. Its user-friendly interface and customisation options make it a good choice for those new to CRM systems
Lead scoring
Automatically prioritise leads based on their likelihood to convert.
Workflow automation
Streamline repetitive tasks and improve team efficiency.
Social media integration
Monitor and engage with potential clients across various social platforms.
Mobile app
Manage client relationships and property listings on-the-go.
Realvolve CRM
Realvolve is a real estate-specific CRM designed with workflows and relationship management in mind. While it's less robust compared to industry-leading solutions, it's a good fit for individual agents and small teams who want a balance of simplicity and customisation.
Workflow automation
Pre-built and custom workflows for transactions and marketing.
Contact timelines
Track past and future interactions with clients.
Email templates
Use branded templates for consistent communication.
Integration support
Connects with tools like Google Calendar, Gmail, and Zapier.
How to choose the best real estate CRM software
Assess your specific needs: Identify the key challenges your real estate business faces and prioritise features.
Consider scalability: Choose a CRM that can grow with your business, offering additional features and capacity.
Evaluate integration capabilities: Ensure the CRM integrates with your existing tools, such as listing platforms.
Check for mobile accessibility: Opt for a CRM with a mobile app, essential for agents who are often out of the office.
Analyse reporting features: Look for comprehensive analytics and reporting tools to gain insights into market trends and business performance.
Real estate CRM software: Best practices
Easy lead capture
Capture leads using in-built web forms, website chat widget, lead forms, etc. and send instant follow-ups.
Segment your database
Group contacts based on criteria like budget, preferred location, and property type for targeted marketing.
Personalise communications
Use students and parents data to tailor emails, messages, and counselling recommendations.
Maintain updated listings
Keep your data updated with the latest property details and ensure it keeps updating in real-time.
Implement lead scoring
Prioritise leads based on engagement and likelihood to convert. Automate the process to cut down repetitive tasks.
Keep records up to date
Ensure student profiles, documents, and application statuses are always updated in real-time.
Trusted by businesses, loved by customers
Best CRM with WhatsApp integration - Trusted by SMEs globally
Real stories. Real results.
Discover how businesses are transforming customer engagement with Pepper Cloud.
Team collaboration, accurate sales forecasting, and effective resource management are the challenges every organisation encounters. But having an efficient CRM tool like Pepper Cloud enhances productivity while assisting in optimising the sales process.
Yoon Kam Fei
Managing Director
Pepper Cloud is an excellent all-in-one CRM system to run multiple businesses across multiple domains. Through multiple sales pipelines, we track the business opportunities and the conversations between our team and our customers.
Pantana Na Takuathung
General Manager
Pepper Cloud is a sales-focused CRM that is helping our business to grow. The user interface is easy and our sales process is now more organised. Apart from the highly productive CRM features, we are happy with their exceptional support and relentless assistance
Joel Toh
Director
A must-have for sales organisations. Pepper Cloud is a simple and easy-to-use CRM tool that equipped us with the information needed to manage the sales effectively. Their excellent customer service and local support were invaluable throughout the implementation.
Judith M. Adao
Managing Director
Pepper Cloud CRM system helped us manage our leads and sales pipelines and provided us with a unified platform to collaborate and communicate internally. We are pleased with this solution and would definitely recommend it.
Jimmy Lee
Managing Director
Pepper Cloud is the best CRM tool to improve coordination and manage our database effectively. The user-friendly interface, easy-to-use functions, and customisable features enabled us to integrate, and onboard the whole team on the cloud platform quickly.
Wilson Tan
Senior Manager
FAQs - best real estate CRM software
How to use CRM for real estate?
Pepper Cloud CRM can be used to manage contacts, track leads, automate follow-ups, manage property listings, and analyse performance metrics to streamline your real estate operations and boost sales.
How is CRM important for realtors?
CRM is crucial for realtors as it helps manage client relationships, streamline property listings, automate tasks, and provide data-driven insights, ultimately leading to increased sales and client satisfaction.
Is Pepper Cloud CRM suitable for small real estate businesses?
Absolutely! Pepper Cloud CRM is designed to cater to businesses of all sizes, offering scalable features and affordable pricing that make it an excellent choice for small real estate businesses looking to grow.
Can Pepper Cloud CRM help with lead generation?
Yes, Pepper Cloud CRM offers lead capture webtools, web forms, and integrations with popular lead gen platforms to help you generate and manage leads effectively.
How does Pepper Cloud CRM AI-powered chatbot work?
The AI chatbot can handle common client queries, provide property information, and even schedule viewings, improving response times and freeing up your team to focus on high-value tasks.