Cuscapi is formulating its sales growth with Pepper Cloud sales CRM

The challenge

"We needed a sales CRM to help us manage our business in 6 countries"

Cuscapi needed a scalable CRM that works shoulder-to-shoulder with it to structure sales strategy and monetise its sales across 6 countries. They couldn’t risk losing information and simultaneously, needed a clear overview of their leads and prospects.

Cuscapi was using a spreadsheet model to manage leads and their customer data. With the team spread out across different countries, they struggled with next to no visibility between the teams and management. These issues resulted in coordination challenges, missed opportunities and slowed down the sales process.

It was critical for Cuscapi to find an easy-to-use, cloud-based, and best sales pipeline management tool that formalises its sales structure, manages its business operations across various countries, yet provides the required information in real-time.

The solution

"The strong sales pipeline management and robust user management system help us to manage our business operations"

Cuscapi realised that Pepper Cloud CRM can be the solution for all the issues it was encountering in its day-to-day operations.

• Pepper Cloud CRM provided a central location to store the lead details and customer data and empowered the team with easy access to the information.

• Cuscapi could define the data permissions for its team by defining the roles, profiles, and permissions for its users. This provides only required information to the sales representatives and yet protects the other data.

• After onboarding with Pepper Cloud CRM, Cuscapi created multiple sales pipelines, tailored to its requirements and structured a hassle-free sales funnel for its leads and opportunities. This helped in addressing the gaps in the sales process.

• The intuitive sales dashboard assist Cuscapi in analysing key performance metrics and gaining action-oriented insights for their sales plan.