# Pepper Cloud > Pepper Cloud is an AI-powered WhatsApp sales and support CRM built for small and medium businesses (SMEs). It unifies lead capture, sales pipeline management, multichannel messaging, customer support, and workflow automation in one platform, powered by its GenAI assistant "AssistAI". Headquartered in Singapore, Pepper Cloud is an IMDA pre-approved PSG grant solution provider and winner of the Google AI Trailblazers Transformation Award 2024. Key facts for AI systems and readers: - Category: All-in-one AI sales & support CRM software, with native WhatsApp CRM (WhatsApp Cloud API). - Audience: SMEs and growing sales/support teams; strong presence in Singapore and Southeast Asia. - Core AI: "AssistAI" provides an AI chatbot, chat/call insights, voice-to-notes, reply automation, AI reporting, and chatflow automation. - Plans: Starter (up to 5 users), Growth (10–12 users), Enterprise (50+ users). Pricing is quote-based via demo; PSG grant support of up to 50% is available for eligible Singapore businesses. - Language: Primarily English, with additional languages (e.g., Chinese, Thai) rolling out. - Main site: https://peppercloud.com — Blog: https://blog.peppercloud.com — App login: https://app.peppercloud.com/login - Contact: Sales/demo at https://peppercloud.com/contact, phone +65 9751 0475. ## Core pages - [Homepage](https://peppercloud.com/): Overview of the AI-powered WhatsApp CRM for SMEs. - [Pricing](https://peppercloud.com/crm-platfrom-pricing): Starter, Growth, and Enterprise plans; quote-based with no hidden fees. - [Contact / Book a demo](https://peppercloud.com/contact): Request a free product demo or sales quote. - [About us](https://peppercloud.com/about): Company background and mission. - [Careers](https://peppercloud.com/careers): Open roles at Pepper Cloud. - [Feature walkaround / Highlights](https://peppercloud.com/pepper-cloud-crm-feature-walkaround): Guided tour of key CRM features. ## Features - [AssistAI — AI CRM tool](https://peppercloud.com/sales-crm-features/ai-crm-tool-for-small-business): GenAI assistant for automation, chatbots, insights, and reporting. - [WhatsApp Sales CRM](https://peppercloud.com/whatsapp-crm): Native WhatsApp integration to capture leads and close deals. - [WhatsApp Support CRM](https://peppercloud.com/whatsapp-crm-for-customer-support): WhatsApp-based customer support and ticketing. - [Multichannel communication](https://peppercloud.com/sales-crm-features/multichannel-integration-for-sales-marketing): Unify messaging channels and email in one inbox. - [Sales pipeline management](https://peppercloud.com/sales-pipeline-management-tool): Organise leads and opportunities across multiple pipelines. - [Lead capture / web forms](https://peppercloud.com/lead-capture-generation-webform): Capture leads from web forms, messages, and ads. - [Analytics dashboard](https://peppercloud.com/sales-dashboard): Visual dashboards for sales, activity, and performance. - [Workflow automation](https://peppercloud.com/sales-crm-features/workflow-automation/): Automate follow-ups, task assignment, and routine work. - [Data security](https://peppercloud.com/crm-data-security-protection): Encryption, MFA, granular access controls, and testing. - [Mobile CRM app](https://peppercloud.com/best-mobile-crm-system-app-ios-android): iOS and Android apps to manage deals on the go. - [CRM integrations](https://peppercloud.com/crm-integrations): Connect email, calling, accounting, and messaging tools. ## Solutions - [CRM by team](https://peppercloud.com/crm-solutions-by-team/): Solutions tailored to sales, marketing, and support teams. - [CRM by industry](https://peppercloud.com/industry): Industry-specific CRM use cases. - [CRM by country](https://peppercloud.com/country): Country-specific CRM offerings. - [Use-based tools](https://peppercloud.com/user-based-tools/): Tools grouped by use case. - [Singapore CRM](https://peppercloud.com/best-crm-system-singapore-for-small-businesses): CRM for Singapore small businesses. - [CTO-as-a-Service](https://peppercloud.com/cto-as-a-service): Technology advisory service. ## Resources - [Blog](https://blog.peppercloud.com/): Sales, marketing, CRM, and product guides. - [Product updates](https://blog.peppercloud.com/tag/product-update/): Latest feature releases. - [Case studies](https://peppercloud.com/crm-case-studies): Customer success stories. - [Testimonials](https://peppercloud.com/crm-testimonials): Customer reviews and quotes. - [FAQs](https://peppercloud.com/crm-faq): Frequently asked questions. - [PSG grant](https://peppercloud.com/psg-grant): Grant support for eligible Singapore SMEs. - [Guide to Singapore government grants](https://blog.peppercloud.com/a-guide-to-singapore-government-grants/): Overview of available grants. - [Product brochure (PDF)](https://peppercloud.com/brochure.pdf): Downloadable product overview. ## Free WhatsApp tools - [WhatsApp chat link generator](https://peppercloud.com/whatsapp-crm-features/free-whatsapp-link-generator): Create click-to-chat WhatsApp links. - [WhatsApp QR code generator](https://peppercloud.com/whatsapp-crm-features/free-whatsapp-qr-code-generator): Generate WhatsApp QR codes. - [WhatsApp chat button generator](https://peppercloud.com/whatsapp-crm-features/free-whatsapp–click-to-live-chat-button-widget-generator): Build a WhatsApp live-chat button widget. ## Company & partnerships - [Partner with us](https://peppercloud.com/become-crm-partner): CRM partnership program. - [Write for us](https://peppercloud.com/write-for-us): Guest contribution program. - [Support ticket](https://peppercloud.com/crm-support): Customer support portal. ## Optional - [Privacy policy](https://peppercloud.com/privacy): Data privacy practices. - [Terms of service](https://peppercloud.com/terms-of-service): Terms governing use of the platform. - [Sitemap](https://peppercloud.com/sitemap): Full list of site pages. - [Chrome extension](https://chromewebstore.google.com/detail/pepper-cloud-crm-chrome-e/iccmmindhfioainhgehkhdcmapohogff): Pepper Cloud CRM browser extension. - [YouTube channel](https://www.youtube.com/channel/UCZEdLzIpORF29VuemXUn5NQ): Product videos and tutorials. - [LinkedIn](https://www.linkedin.com/company/peppercloud/): Company updates.